ZARA Egypt: Shop at your own risk!

What was supposed to be a normal shopping day ended in a severe injury accident, and contempt by ZARA!

ZARA, the globally renowned clothing brand and known address for fashion seekers, revealed a much darker side of their “corporate ethics”, in response to one shopper’s injury in one of their stores in Egypt.

The incident happened two weeks ago, when Maha Fouad, paid a regular visit to ZARA store in Maadi City Center, Carrefour, Cairo. Maha, an Egyptian marketing professional, and a regular ZARA customer, who “was” supposed to get married this month, visit ZARA store in Maadi, on Friday 26 August 2011, to pick up an outfit for an upcoming friend’s engagement.

Like any normal visit, Maha went to the store with a friend, and there, they picked their garments of choice and headed to try them at the fitting rooms, unaware and un warned of any hazard, minutes later, screams were heard from the Maha’s fitting room, and she rushed out of the fitting room -half dressed- with a bloodied hand.

Immediately, chaos ensued in the store! Surprisingly, the store management were clueless as to how to act in an emergency like this one, and to make things worse, the store didn’t even have a First aid kit, which is against laws and regulations. Luckily there was a pharmacy in the mall, there, Maha was treated primarily, while her friend called Maha’s fiancé & family to come to the store. Continue reading

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